SHARE THE LOVE

Be part of our business recovery campaign and let everyone ‘share the love’ to all Southern Highlands business.


INDUSTRY UPDATES

2021

COVID-19 and bowral cbd fire & beyond business recovery campaign

Following recent events in the Southern Highlands, being the Bowral CBD Fire and COVID-19, Wingecarribee Shire Council (WSC) & Destination Southern Highlands (DSH) has developed the continuation of our successful Share The Love campaign from 2020, to promote and assist the region from the continuing impact of the Bowral CBD Fire as well as the current dramatic effects of COVID-19. The initiatives proposed in this prospectus take in the immediate needs of our business community as it is now and up-to and when the region is fully re-opened to visitors.

Strategy •Initiate immediate sales opportunities for struggling businesses. In particular those who have had revenue affected by the Bowral CBD Fire and now the effects of COVID-19. These can be businesses that have closed or are open but operating in a restricted capacity. •Initiate sales at a later date for Accommodation, Events and Activities that are currently effected due to COVID-19 trading restrictions. •Promote the Southern Highlands as a desirable destination, with an array of quality operators and producers in a long term co-ordinated way.

ComponentsTourism •Opportunities and promotions around tourism based businesses •Economic Development •Broader business support running concurrently with tourism.


share the love business recovery campaign 2021

Here is the updated Industry Toolkit to help your business with key campaign assets and messaging guidelines for use in your promotional activity.


2020

share the love campaign latest news

Spring in the Southern Highland has always been a high visitation time and we want to keep it that way. The biggest impact on this will be the cancellation of the annual Tulip Time event for 2020.

The Southern Highlands is in full bloom with Spring bringing a colourful new beauty to our region, and with this is mind we have initiated a SPRING TIME TRAIL to encourage visitors enjoy everything the Southern Highlands has on offer this Spring.

We encourage local businesses to print and display the poster below to encourage visitors to access the Spring Time Trail information.


social media opportunities

We encourage local businesses to provide Operator images to allow DSH to create Operator Social Media message posts as part of our ongoing SHARE THE LOVE campaign.

The Operator Message social media posts have proved to be extremely popular and have gained good reach and exposure for the businesses and their operators featured to date.

It’s really simple, just provide DSH with some great photos of yourself and your staff, highlight anything you have been up to since re-opening (after the initial COVID-19 lock down) and leave the rest to us.

Here are some great examples of well performing Operator Message post photos to give you an idea of what we want:

We also want you to get behind SHARE THE LOVE on social media and use the ‘Share The Love Southern Highlands’ GIFY!


share the love campaign
be part of it!

Destination Southern Highlands (DSH) launched a bushfire recovery Media & PR campaign on Wednesday 12 February 2020. This campaign is called ‘Share The Love’.

A continuation of the Share The Love campaign is now in place to promote and assist the region from the remaining impacts of the bushfires as well as the current dramatic effects of the COVID-19.

a. Strategy – Initiate immediate sales to struggling businesses that are still operational. Especially tourism operators and retailers. In particular those who have had revenue affected by the fires and now the effects of COVID-19. These can be businesses that have closed or are open but operating in a restricted capacity.

b. Initiate sales at a later date to Accommodation, Events and Activities that are currently closed or have operational changes due to COVID-19 trading restrictions.

c. Promote Southern Highlands as a desirable location, with an array of quality operators and producers in a long term co-ordinated way spread over 3 stages. Stages of the campaign

RECOVERY CAMPAIGN STAGES

The 3 stages are:

1. SURVIVE (Interim) – the current stage
2. REVIVE (Transition) – when start to transition towards opening
3. THRIVE (Open) – when we are finally open These are broad stages and may well overlap into each other. At times work alongside each other


SHARE THE LOVE LOGO

Download the Share the Love – Southern Highlands” logo (PNG, JPG, EPS & PDF FILES).

*Note: You must comply with the logo terms of use as outlined in the Industry Toolkit.


INDUSTRY TOOLKIT

Destination Southern Highlands (DSH) has created a marketing toolkit with key campaign assets and messaging guidelines for use in promotional activity.


RADIO 2ST ADVERTS


2ST RADIO SHARE THE LOVE ADVERT 2
2ST RADIO SHARE THE LOVE ADVERT 1