SHARE THE LOVE
Be part of our bushfire recovery campaign and let everyone ‘share the love’ to all Southern Highlands business.
share the love campaign
be part of it!
Destination Southern Highlands (DSH) launched a bushfire recovery Media & PR campaign on Wednesday 12 February 2020. This campaign is called ‘Share The Love’.
A continuation of the Share The Love campaign is now in place to promote and assist the region from the remaining impacts of the bushfires as well as the current dramatic effects of the COVID-19.
a. Strategy – Initiate immediate sales to struggling businesses that are still operational. Especially tourism operators and retailers. In particular those who have had revenue affected by the fires and now the effects of COVID-19. These can be businesses that have closed or are open but operating in a restricted capacity.
b. Initiate sales at a later date to Accommodation, Events and Activities that are currently closed or have operational changes due to COVID-19 trading restrictions.
c. Promote Southern Highlands as a desirable location, with an array of quality operators and producers in a long term co-ordinated way spread over 3 stages. Stages of the campaign
RECOVERY CAMPAIGN STAGES
The 3 stages are:
1. SURVIVE (Interim) – the current stage
2. REVIVE (Transition) – when start to transition towards opening
3. THRIVE (Open) – when we are finally open These are broad stages and may well overlap into each other. At times work alongside each other
SHARE THE LOVE LOGO
Download the Share the Love – Southern Highlands” logo (PNG, JPG, EPS & PDF FILES).
Destination Southern Highlands (DSH) has created a marketing toolkit with key campaign assets and messaging guidelines for use in promotional activity.