Pie Time

PIE TIME takes place in the Southern Highlands in June each year.


PIE TIME
INDUSTRY UPDATES

PIE TIME 2021

PIE TIME EOI FOR 2021

We need industry partners to participate in PIE TIME with core activities and/or events for the month of June. All activities and events will be included in Destination Southern Highlands’ extensive marketing efforts.


pie trail

Do you want your business to be included on the PIE TRAIL? Just complete and submit the PIE TRAIL form below.


WHAT’S NEW, WHAT’S HAPPENING & HOW CAN YOU BE PART OF IT!

Find out how your business can be part of PIE TIME 202130 days & 100s of ways to enjoy pies this June
2021 will celebrate five years of PIE TIME. This year’s destination marketing campaign approach aims to keep attracting new visitors to the Southern (PieLands) Highlands during June and encourage repeat visitation with the introduction of new pie themed events, experiences and tours.

core activities & big ideas

The Core Activities for 2021 – this is where you can be part of PIE TIME

  • Pie On A Plate (Signature Pie dining at Cafes, Restaurants, Pubs & Hotels)
  • Pie & Pinot (Pie experiences coupled with the Highlands signature wine variety)
  • Sweety Pie & Bubbles (Yummy dessert pies and local bubbles)
  • Pie Teas (High Tea with a Pie Twist)
  • Pie Tours & Pie-Cycle Tours
  • Pie Cooking Classes
  • Pie Themed Events

The deadline for expressions of interest is Friday 12 March. Expressions of interest must be completed and submitted via the EOI form below.

The BIG Ideas for 2021? 
More Details to come on all of these great ideas!

  • The Great Pie Drive – Southern Highlands
  • The Great Pie Drive – Southern NSW 
  • Southern Highlands Pie Trail
  • Australia’s National Pie Day – 1 June
  • Return of Australia’s Pie Minister (Ambassador)
  • Launch of The Pie Hall of Champions
  • Creation of Australia’s biggest Pie

Get baking your PIE TIME ideas now!


PIE TIME 2020

PIE TIME 2020 – PIE-SOLATION

Pie Time is usually 30 days and 100s of ways to enjoy pies in the Southern Highlands.

Due to the ongoing impacts of Covid-19 and the subsequent social distancing measures and shut down of restaurants, cafes and cellar doors across NSW,
2020 will be the year of a virtual Pie Time – ‘Pie Time in pie-solation’.

We couldn’t let 2020 go by without celebrating our regions unique selling point of being Australia’s Home of Pies. So here is an exciting & FUN opportunity to participate in this year’s virtual Pie Time that will operate 1-7 June. Please review this prospectus & let us know if you want to participate.


RADIO 2gb’S DEBORAH KNIGHT INTERVIEWS DIPPER ON AIR

RADIO 2ST’S gRAEME DAY INTERVIEWS DIPPER ON AIR


PIE TIME 2020 – express your interest now!

Find out how your business can be part of PIE TIME 2020 30 days and 100s of ways to enjoy pies this year.

2020 will celebrate four years for PIE TIME. This year’s campaign approach aims to keep attracting new visitors to the Southern Highlands during June and encourage repeat visitation with a new focus on PIE TIME flagship events across four weekends in June.

The deadline for expressions of interest is Friday 13 March 2020. Expressions of interest must complete and submit the EOI form below.

Download the 2020 campaign outline and opportunities below for more information.


PIE TIME 2019

PIE TIME 2019 INDUSTRY DE-BRIEF 6 NOVEMBER

An industry de-brief for 2019 PIE TIME was held on Wednesday 6 November at the Mittagong RSL Club.


THE FUTURE OF PIE TIME

The future of PIE TIME – A new and improved recipe for PIE TIME 2020 and beyond.


PIE TIME INDUSTRY SURVEY

In an effort to develop a bigger and better PIE TIME, we are now asking for Industry Feedback.
Please complete the following PIE TIME Survey by Friday 26 July 2019.



PIE TIME CONSUMER SUBSCRIBER
Electronic direct mail (eDM)

Consumers are continually subscribing for PIE TIME information.
This is the latest EDM which subscribers receive.



pie time 2019
INDUSTRY BRIEFING PRESENTATION

An Industry Briefing was held at the Mittagong RSL Club
on Thursday 21 March at 10:30am.


pie time 2019
express your interest now

This is an invitation for your business to be part of PIE TIME 2019.
The document below outlines opportunities for your business, and we ask you to Express Your Interest (EOI) using the online form link below.


Let’s Cook Up Something
Really Special For 2019

Destination Southern Highlands conducted an industry 2018 Debrief and 2019 Planning Session on
11 September 2018 – You can view the presentation below.
DEADLINE 28 March 2019


PIE TIME 2019

expression of interest form for your business

Destination Southern Highlands’ (DSH) award winning PIE TIME promotion will run from 1-30 June 2019. This month long promotion will continue to endorse the Southern Highlands ‘Australia’s Home of Pies’ and the place to come and experience via a wide range of trade and consumer events.

We need industry partners to develop deals, products, experiences and events for the month of June so that we can include in our extensive marketing efforts.

DEADLINE: EOI to be submitted prior 19 April 2019


PIE TIME 2018

PIE TIME 2018 LAUNCH

View the launch here presentations here:

Pie Time 2018 Launch Powerpoint Presentation
Pie Time 2018 Launch Video

THE GREAT PIE TRAIL

…..TIME TO TASTE THE BEST

There’s nothing more warming than a gourmet winter pie. The Southern Highlands is home to award winning pie makers and with over 28 pie outlets in the region it is quickly becoming known as the ultimate pie destination. Why not eat your way around the Southern Highlands Pie Trail and sample the range of pies made in house at local restaurants, bakeries and cafes. Each pie maker has a hero product carefully selected from the range of incredible produce we have right here on our doorstep.
The PIE TRAIL operates every day not just in June.

Would you like your business to be included on the GREAT PIE TRAIL?


PIE TIME 2018
INDUSTRY BRIEFING AND MEDIA LAUNCH

wednesday 28 march 2018


PIE TIME 2017

PIE TIME MEETING PRESENTATION

PEPPERS CRAIGIEBURN – 15 FEBRUARY 2017

A meeting was held to bring together bakers, cooks and chefs from around the Southern Highlands. 
The presentation from the meeting can be downloaded below.


INDUSTRY feedback

Destination Southern Highlands welcomes feedback from your business
on PIE TIME.