Destination Southern Highlands offers industry opportunities throughout the year, including workshops, presentations, advertising and general promotional opportunities.
AUTUMN OPEN GARDENS
Are you planning to open your garden for public inspection this Autumn?
Please let us know and we will include you in our Open Garden Promotions.
Event funding and tourism grants
NSW Government Funding To Reignite Visitor Economy.
The NSW Government has announced that $8.5 million dollars will be delivered through a number of programs. Here are more details:
- $4.1 million Tourism Product Development Fund – to support regional accommodation renewal and new visitor experiences
- $1.5 million Regional Event Fund – to support new and flagship regional events
- $2 million Co-operative Marketing Program – leveraging Destination NSW’s new Feel New marketing campaign
- $750,000 Regional Business Event Development Fund – to create, attract and support new business events for regional NSW
TELL US WHAT YOUR BUSINESS IS DOING THIS CHRISTMAS & NEW YEAR
Please let us know what your business is doing this Christmas.
Take a moment to complete and submit the form below,
just use the LET US KNOW button below.
If you are open on Christmas Day or having pre Christmas functions, you can upload menus and details instantly using the form link below too.
Details are published immediately upon submission of your completed form to the regional website: visitsouthernhighlands.com.au
Destination Southern Highlands is excited to be able to offer our industry the following opportunities to be part of the Destination NSW ‘FEEL New South Wales promotional campaign. There are 2 opportunities available for our industry with a buy in of $500 per opportunity. Please take the time to read through all the details and let us know if you are interested being part of the amazing opportunity.
Weekly Offers Promotion To Push Last-Minute Business
Targeted Social Media To Encourage Visitors To Spend More When In Our Region
FEEL NEW INDUSTRY TOOLKIT
Destination NSW has launched a new brand campaign, FEEL NEW, the first in more than a decade. The campaign unifies Sydney and regional NSW, bringing to life all the diverse feelings in the state that combine to make visitors feel new.
Tapping into the transformative powers and rich emotional benefits of travelling in NSW, the campaign promises a collision of natural wonders and vibrant culture that energises you long after.
Immersing audiences in NSW’s unparalleled experiences, the FEEL NEW TV commercial welcomes everyone to feel inspired and to feel new again. Welcome to New South Wales.
Register with DNSW on their Resource Hub to download:
- Feel New Brandmarks
- Feel New Custom Fonts
- Feel New Socials Gifs
- Feel New Photo Galleries
COVID-19 AND BOWRAL CBD FIRE & BEYOND BUSINESS RECOVERY CAMPAIGN
Following recent events in the Southern Highlands, being the Bowral CBD Fire and COVID-19, Wingecarribee Shire Council (WSC) & Destination Southern Highlands (DSH) has developed the continuation of our successful Share The Love campaign from 2020, to promote and assist the region from the continuing impact of the Bowral CBD Fire as well as the current dramatic effects of COVID-19. The initiatives proposed in this prospectus take in the immediate needs of our business community as it is now and up-to and when the region is fully re-opened to visitors.
Strategy •Initiate immediate sales opportunities for struggling businesses. In particular those who have had revenue affected by the Bowral CBD Fire and now the effects of COVID-19. These can be businesses that have closed or are open but operating in a restricted capacity. •Initiate sales at a later date for Accommodation, Events and Activities that are currently effected due to COVID-19 trading restrictions. •Promote the Southern Highlands as a desirable destination, with an array of quality operators and producers in a long term co-ordinated way.
Components •Tourism •Opportunities and promotions around tourism based businesses •Economic Development •Broader business support running concurrently with tourism.
ANZAC DAY 2021 – LET US KNOW IF YOUR BUSINESS WILL BE OPEN
Tell us when if you’re open on Anzac Day Sunday 25 April 2021. Your details will be published on the regional consumer website www.visitsouthernhighlands.com.au
tourism australia’s national tourism experience content initiative
As part of the COVID-19 recovery efforts, Tourism Australia is launching a $12 million visual content creation program aimed at supporting tourism experiences in their recovery and in attracting travellers – domestic and international – to their destination and experiences.
Tourism Australia will work with all State Tourism Organisations and all Regional Tourism Organisations – or their equivalent bodies – nationwide in bringing this project to life over the next 18 months to mid 2022, subject to their agreement and discussions currently taking place or about to take place.
More information can be found on AusTender, the Government’s reporting platform.
GRANTS WRITING WORKSHOP
Learn tips and strategies to writing a successful grant application.
BOOKINGS are ESSENTIAL
Date: Monday 1 March 2021 from 6pm to 8pm
are you opening your garden this autumn?
Are you opening your garden for public inspection this Autumn?
Please let us know and we will include you in our Open Garden Promotions.
BUSINESS REGISTRATIONS OPEN FOR
DINE & DISCOVER
Eligible businesses across the state can now register to take part in the NSW Government’s major economic stimulus program – Dine & Discover NSW.
The program will create an economic boost for dining, arts and tourism businesses, which have been impacted by COVID-19, and encourage customers to get out and about safely.
All eligible businesses will receive an email from Service NSW with details on how to register.
ADVISE YOUR 2021 EASTER OPENING TIMES
What days will your business be open over Easter this year?
Please let us know, so we can let visitors know what you’re doing.
NSW FIRST WINE TOURISM WEBINAR SERIES
Sip, Chat & Discover – The Wine Tourism Opportunity Webinar Series.
Destination NSW invites you to join the Sip, Chat & Discover – The Wine Tourism Opportunity webinar series and explore ways to boost your revenue through the development of extraordinary wine experiences and learn how to sell them online.
Please pour yourself a glass of your favourite NSW wine and join us online for these informative sessions.
ADVISE YOUR 2020 CHRISTMAS & NEW YEAR OPENING TIMES
Is your business open over Christmas and New Year? Please let us know.
southern highlands wedding promotional campaign opportunity – in conjunction with institchu and gate 7
Destination Southern Highlands are excited to be able to offer our wedding venues with the opportunity to be part of a major wedding campaign set to take place from January to June 2021. The details of this opportunity can be found in the prospectus below.
Note: Deadline 7 November 2020.
leverage the dnsw love nsw campaign with klook
Destination Southern Highlands has prepared a prospectus on the KLOOK and Destination NSW partnership which provides our industry with a free opportunity to be part of this Love NSW – Rediscover NSW promotion.
You can also join the free DNSW webinar on this great opportunity.
Wednesday 4 November 2020 at 11am
GREAT SOUTHERN NIGHTS
Great Southern Nights is a music event which will bring 1,000 COVID-safe performances to live music venues in Greater Sydney and regional NSW in November (Australian Music Month).
This event is a NSW Government initiative, delivered by its tourism and major events agency Destination NSW in partnership with the Australian Recording Industry Association (ARIA) to stimulate the revival of the live music and entertainment sectors and in turn the visitor economy in the recovery phase of COVID-19.
Venues will present 1,000 gigs showcasing established, emerging and local Australian artists, across a multitude of venues around NSW. Great Southern Nights will culminate in Australia’s premier music industry event, the ARIA Awards.
All music events will be programmed in line with current NSW Government health advice regarding physical distancing and venue capacity of public gatherings.
You can get involved in the Great Southern Nights campaign by using imagery, videos and key messaging on your own channels. By working together, we can spread the word further and inspire even more music lovers to buy tickets and plan their Great Southern Nights getaway.
make sure your business page on the regional website it up-to-date
Ensuring that your business is on visitsouthernhighlands.com.au is imperative is showcasing your business to over 1.1 million potential visitors each year.
Adding your business or updating your information is easy, just complete the form below, it is a responsive online form and can be completed in a matter of minutes and submitted.
Tell us if your business offers online shopping
WHAT’S HAPPENING AT YOUR BUSINESS
Tell us about any changes to your business operations.
Flagship Event Fund
Grants of $20,000 to support event marketing activities to attract visitors from outside their immediate regions and drive tourism.
Micro Event Fund
One-off grants of $10,000 to community-based events in bushfire or drought-affected areas with total operating budgets of $75,000 or less that have the capacity to bring together local communities, attract visitation and stimulate local economies.
There are 2 streams of funding available.
Stream 1: will support smaller-scale events.
Stream 2: will support larger events and other visitor attractions such as art installations and tourist walks.
SOUTHERN HIGHLANDS BUSHFIRE RECOVERY CAMPAIGN
Following on from the ‘Green Light’ received from the Rural Fire Service for the Southern Highlands on Saturday 18 January, Destination Southern Highlands will shortly be releasing a Bushfire Recovery Campaign for the Southern Highlands and this is your opportunity for your business to be part of this recovery campaign. The campaign will run until 30 June 2020.
Partner with Destination Southern Highlands (DSH) at AIME 2020.
DSH & the Southern Highlands Key Stakeholders Group have recently developed a strategy to grow the region’s midweek market by establishing it as the ‘Boutique Conference Capital of NSW’.
2020 southern highlands destination planner & map
Bookings are now available for participation in the 2020 Southern Highlands Destination Planner & Map. Advertising in this publication is now only available included in Marketing Partnership Packages and offer savings on overall costings for all participants.
Booking Deadline 30 September 2019
Material Deadline 14 October 2019
AUSTRALIAN TOURISM ACCREDITATION PROGRAM
Leading Australian tourism operators display the accreditation tick. They’ve met specific criteria ensuring they are committed to exceeding expectations with great customer service and the highest standards of business practice.
NSW GOVERNMENT DEPARTMENT – CREATE NSW
ARTS, SCREEN & CULTURE
Grants of up to $40,000 are available for live music events being held between
1 May 2019 and 31 December 2020 through Create NSW’s
Music Now Contemporary Live Music Funding Program.
PIE TIME 2019 – GET YOUR BUSINESS INVOLVED
This is an invitation for your business to be part of Pie Time 2019.
Please Express Your Interest by using the EOI Form Below.
DEADLINE 28 March 2019.
BUSINESS EVENTS TOURISM SEMINAR
Learn how to take advantage of the new Regional Conferencing Strategy & Action Plan, access information about the Regional Business Event Development Fund, other valuable resources and referral opportunities.
Presented by Helen Parker, Destination NSW
Tuesday 5 February 2019
DIGITAL TOURISM SKILLS WORKSHOP
Get Up To Speed With Google & TripAdvisor
Presented by Threesides Marketing
Held Tuesday 14 November 2017
SOUTHERN HIGHLANDS TRIPADVISOR PRESENTATION
Green – Destination Marketing Executive – Australia & New Zealand
Held Tuesday 14 November 2017
DMP WORKSHOP – 2022 GAME CHANGERS
Destination Sydney Surrounds South
Held Wednesday 8 November 2017
TARGETING THE CHINESE MARKET
Following are some helpful links into understanding and working with the Chinese Market
DESTINATION DIGITAL WORKSHOP
Held on Monday 30 May at Gibraltar Hotel Bowral. This workshop was conducted with the aim to encourage all Southern Highlands businesses to embrace the Digital Super Highway, be mobile ready and support DSH and our region.
There were three presentations at this workshop
and all can be downloaded below:
TOURISM AUSTRALIA PRESENTATION
Held on Wednesday 4 May 2016 at the Bradman Centre, Bowral – this event provided industry with the opportunity to meet with representatives from Tourism Australia and Destination NSW who provided information on how to be more engaged with them both and their campaigns, and become export ready. Insights into the service needs of the Indian traveller.